Ok, What make strong relationship with your customers, its your business’s digital experience & content which stream to them.
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Benefits of fusing Sitecore + Salesforce
Like any lasting relationship, these experiences need to be developed with customers, not for them. Technology can support this, but it’s never a solution on its own. Achieving the ideal customer relationship hinges on two key imperatives:
- Establish a complete 360-degree customer view.
- Automate that view to deliver personalized, scalable campaigns that drive unmatched ROI.
Together, Sitecore and Salesforce complete the end-to-end customer journey — equipping companies with the tools and data needed to drive targeted marketing campaigns, intuitive customer service, and intelligent commerce.
Think of the Sitecore and Salesforce relationship like a theater production. Your customer-facing interfaces — websites, ecommerce and service portals, emails, chatbots, social media, etc. — are the on-stage aspect of the show. Backstage, your integrated data and predictive artificial intelligence (AI) tools support the production and keep everything on track.
In many cases, your website is the entry point for prospective customers. If you want to effectively target audiences and create engaging customer-facing experiences, you need to power the backend at the same time for capturing intelligence on behavior as visitors interact with your content. The minute you connect web visitors to information stored in your customer relationship management (CRM) system, you can hardwire campaigns to revenue — the Holy Grail for any marketer. So, how do you achieve this connection that achieves a 360-degree customer view? The answer: Sitecore Connect for Marketing Cloud.
Here’s what this tool can deliver for your marketing team:
In the Sitecore platform, marketers can quickly leverage content assets to build connected email and social campaigns. And when you incorporate Salesforce’s easy drag-and-drop user interface into the mix, you no longer have to spend valuable time importing, exporting, or switching back and forth between applications — Sitecore Experience Platform (XP), Sitecore Experience Manager (XM) and Sitecore Content Hub DAM. All the content is available on-demand in Salesforce Marketing Cloud. In other words, you can create content once and deploy it across multiple touchpoints.
By utilizing behavioral data captured in Sitecore, marketers can personalize emails in Email Studio and quickly build tailored journeys through automation plans in Journey Builder. Essentially, this means they are empowered to craft 1:1 experiences in real time.
All too often, software integration projects result in a custom development sinkhole. But since Sitecore Connect is purpose-built for Sitecore and Salesforce Marketing Cloud, you get the benefit of minimal upfront maintenance investment, resulting in less technical support and a faster time to market.
This tool enables you to provide deeper personalization at scale. Bolstered by Salesforce data on the back end, Sitecore’s digital experience platform helps you give customers what they really want — across channels, countries, and languages.