New innovations, integrations and containerization deliver better omnichannel experiences in the new era, enabling faster action on customer data and insight
What is Sitecore?
Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Carnival Cruise Lines, Kimberly-Clark, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at Sitecore.com.
Sitecore, Sitecore Experience Platform, Experience Database, Sitecore Experience Commerce, and Sitecore Content Hub are registered trademarks or trademarks of Sitecore Corporation A/S in the USA and other countries. All other brand names, product names or trademarks belong to their respective holders.
The global leader in digital experience management software, today announce Sitecore Experience Platform – XP 10 and Sitecore Experience Commerce XC 10. It helps big brands to accelerate their digital transformations.
XP 10 is the leading digital experience platform to create efficiencies for both marketing and IT departments by delivering full container support for rapid deployment and more efficient team and solution onboarding; while XC 10 provides a foundation for commerce teams with robust new product bundling and promotion capabilities.
As digital experiences continue to be the lifeblood of many organizations during the pandemic, companies are working to deliver hyper-personalized customer experiences, fast. According to a recent report by Gartner, “The COVID-19 pandemic has elevated the importance of digital experiences for customers and employees. IT leaders must increase the urgency of modernization and transformation of products and services into experiences through applying digital technologies1.”
To do this, IT teams must set up flexible technology infrastructures and processes that then enable marketers to deliver compelling personalized experiences. XP 10 meets the needs of both groups and helps eliminate silos as teams work towards achieving common goals.
Sitecore Experience Platform 10
XP 10 makes collecting, analyzing and acting on enhanced customer data faster for marketers, providing even deeper insights for audience segmentation to strengthen personalization capabilities across channels and grow customer loyalty.
With the ability to filter analytics reports by audience segment, marketers can quickly see what content is driving engagement across different segments in order to identify personalization opportunities that can then be implemented in minutes or where targeting needs to be adjusted.
Other XP 10 updates include:
- Enhanced data capabilities, coupled with ability to extend targeting with auto-personalization.
- Horizon editing interface providing in-context insights across multilingual and multisite experiences.
- Updated connector functionality to send current visitor Experience Database® (xDB) information to Salesforce Marketing Cloud in real-time to drive Salesforce marketing automation.
Sitecore Experience Commerce 10
For brands looking to jumpstart their e-commerce journey and launch a storefront in as little as eight weeks, Sitecore, along with partners, offers the Sitecore Experience Commerce Quick Start program, with additional details available.
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